Façade




A CAMPAIGN IDEA


Concept





Hello, we wanted to get in touch to pitch a little campaign idea we thought could be fun for Façade.


We love the brand. Our kids wear your clothes all the time and we had this idea about a mini-campaign with your latest S/S 23 range if you were interested in exploring more.


We are imagining a short-film (and photography) that captures an adventure between friends heading out into the wilderness to explore rivers, caves and mountains - think a mini-version of the film Stand By Me with River Phoenix from back in the day.


There’s a photographer and director we work with here in Los Angeles who specialize in landscapes and climbing video / photography and we thought they’d bring this adventure to life in a beautiful way.


Below are a few rough moodboards to help bring the visual style together and then if you were interested, we can work together to craft the final storytelling and styling - perhaps you would want to focus on a specific product or a brand expression...